Posted on Thursday, 24th July 2008 by Launching Today
Name
What do they do?
Pixily wants you to send them your paper documents such as contracts, bills and etc. They will scan them, make their text searchable and add them to your account where you can access them to view, print, download or email them. Their aim is to back all of your documents up and make them easy for you t find and manage.
What are they like?
A regular scanner. You could always do this yourself. Many programs are very good at identfying lettering on text documents making them searchable. There also plenty of direct competitors like Digital Documents LLC, but there is still no true market leader and plenty of room to grow as the majority of businesses do not use these practices.
What else should they do?
The #1 thing here is not only getting the brand out there, but the concept itself out there as well. I doubt that most businesses are even familiar with this idea. They have the right packages and a free basic account which is enticing. They need to bombard trade shows and industry magazines with advertising, to get them out there to key decision makers in an organization.
How they can fail
I would hope that the envelopes they provide you with are registered and trackable, as corporate documents don’t want to be lost in the mail. Having a courier pick them up from the client’s office would sure be a good feature, but would increase costs significantly. Maybe for a deluxe plan for huge companies this would be a great idea. Having the courier’s car or truck plastered with the company logo and details driving around New York City would sure target the right people.
Final word
Very attractive plans that even I am considering ($5 a month for a small plan) is very inticing. If they can market this well, they will have great success. I believe that the business model is rock solid and will be a must have in a more and more paperless society.
Posted in Uncategorized | Comments (2)
August 6th, 2008 at 2:55 pm
How many documents can fit in an envelope?
August 6th, 2008 at 3:03 pm
Pixily’s introduction video showed many different sizes. I assume you will get smaller envilopes for the basic plans and larger ones for the more expensive plans. Their packages are classed by amount of documents, rather than amount of envelopes, so I guess it’s not really relevant.